Let the pioneers of four of the greatest organizational cultures in the world be your personal coach through the process.

Ginger Hardage

Ginger Hardage

Former Sr VP of Culture and Communications, Southwest Airlines

Ginger Hardage recently retired as Senior Vice President of Culture and Communications at Southwest Airlines after an illustrious 25 years, where she served as a member of the CEO’s executive leadership team. At Southwest (the nation’s largest airline), Ginger led a team of 150 people responsible for building and sustaining the organization’s legendary culture and communications enterprise.

Recognized by many as a foremost global authority on building and sustaining organizational culture, Ginger was responsible for the activities that nourished the culture and the internal and external communications function. At Southwest, Ginger was a tireless ambassador of the world-famous Southwest Culture, leading to honors like 23 consecutive years on FORTUNE’s “Top 10 Most Admired Companies in the World” list. Most importantly, Ginger helped champion the values that have made Southwest a culture of enduring greatness – we put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.

In addition to leading Southwest’s “Best Place to Work” initiatives, Hardage led the airline’s culture and communications evolution, expanding the communication functions to include more robust internal communications capabilities and a more focused corporate philanthropy program. She also led the airline’s Culture Committee, employee recognition and engagement, and all companywide celebrations.

David Salyers

David Salyers

VP of Growth & Hospitality, Chick-Fil-A

David Salyers is one of the original two marketing executives at Chick-fil-A. He has spent over 35 years in the Chick-fil-A Marketing Department and currently serves as VP of Growth and Hospitality. Having worked at Chick-fil-A his entire career, he has seen the principles of servant leadership and compassion play out in the growth of more than 2,300 Chick-fil-A restaurants around the country. Chick-fil-A, one of America’s most successful, powerful and beloved brands, is a multi-billion dollar company built almost entirely on culture. Chick-fil-A has experienced over 50 consecutive years of sales growth and is at, or near, the top rankings of U.S. brands across all sectors. David has invested his entire career working in and helping to build a culture only to be described as remarkable.

Rorke Denver

CDR Rorke Denver

Navy Seal Commander, Founder, Ever Onward

Commander Rorke T. Denver has run every phase of training for the U.S. Navy SEALs and led special-forces missions in the Middle East, Africa, Latin America, and other international hot spots. He starred in the hit film Act of Valor, which is based on true SEAL adventures. His New York Times bestseller, Damn Few: Making the Modern SEAL Warrior, takes you inside his personal story and the fascinating, demanding SEAL training program. In his second book Worth Dying For: A Navy SEALs Call to a Nation, Rorke tackles the questions that have emerged about America’s past decade at war–from what makes a hero to why we fight and what it does to us. Rorke was most recently seen on FOX’s American Grit. The series followed 16 of the country’s toughest men and women as they faced a variety of military-grade and survival-themed challenges set in the wilderness.

Jody Dreyer

Jody Dreyer

Special Guest Mentor

30-Year Disney Culture Veteran

Jody Jean Dreyer, a 30-year Disney veteran, was a member of Disney senior corporate staff. She led worldwide synergy, headed Disney’s global outreach initiatives, and held various marketing positions in both the theme park and motion picture units. Among many projects, she performed a major role in the grand opening of Disneyland Paris. In 1986, she traveled the world as the Walt Disney World Ambassador.

Ellen Torbert

Ellen Torbert


VP of Diversity and Inclusion, Southwest Airlines

As Vice President Diversity & Inclusion, Ellen encourages the spirit of inclusion in all departments of the Company and champions diversity Leadership to foster innovation and positively impact Southwest’s performance.

She began her career with Southwest Airlines 30 years ago. Prior to leading the Diversity & Inclusion Department, Ellen dedicated 24 years to the Customer Support & Services (formerly Reservations) Department where she
served as Vice President from 2000-2011.

Ellen has been recognized for her leadership in diversity at Southwest, her participation in professional organizations in the community, and her service on advisory boards. In 2014, Ellen was named Most Powerful and Influential Woman of Texas at the Texas Diversity and Leadership Conference. She also received the Rosa Parks Diversity Leadership Award, presented by the WTS (Women’s Transportation Seminar) San Francisco Bay Area, in 2013.

Ellen received a Bachelor of Science Degree from Western Michigan University. She lives in Flower Mound, TX, with her husband, Walter. They have two adult children, Domonique and Ashton.

Some Participants Include

Lillian Montoya

President & Chief Executive Officer
CHRISTUS St. Vincent

Lillian Montoya has been named President & Chief Executive Officer (CEO) of CHRISTUS St. Vincent, a Santa Fe-based not-for-profit health care system, serving a sevencounty region of North Central New Mexico. CHRISTUS St. Vincent’s current President & CEO, Patrick Carrier, will retire after more than 43 years in the healthcare industry, 18 of those with CHRISTUS Health. Carrier has served as President and CEO since November of 2015. “We are so thankful for Pat’s leadership over the past three years, during which CHRISTUS St. Vincent has made significant improvements in service offerings, patient experience and breadth and depth of our clinical capabilities,” said Jeff Puckett, executive vice president, and chief operating officer, CHRISTUS Health. “Pat’s retirement creates an exciting new opportunity as we appoint Lillian Montoya the new CEO of CHRISTUS St. Vincent,” Puckett continued. “Her commitment and passion to making sure the system provides high-quality compassionate healthcare is very personal to her as a native of New Mexico. We are proud to have her as our CEO.” Montoya’s appointment becomes effective June 15, 2018. She currently serves as the hospital’s Chief Operating Officer (COO) in a role that has included oversight of hospital operations including Surgical Services, Materials Management, Environmental Services, Food & Nutrition Services, the Clinical Laboratory, Medical Imaging Services and Respiratory Therapy in addition to oversight of the health system’s Service Excellence, Human Resources and Marketing & Communication units. She has also served as the organization’s principal advisor regarding advocacy and public affairs.

Montoya has more than 25 years of extensive experience in helping corporate, government, and non-profit leaders navigate strategic and organizational challenges. She has demonstrated proven results in designing, developing, and implementing programs that make our communities better places to work.

Montoya becomes the first female CEO of the hospital since the original Sisters of Charity established St. Vincent Hospital in 1865. She joins a growing number of women assuming top leadership roles in the healthcare industry.


Kevin Jasmin

Director, Corporate Brand Strategy
TD Ameritrade

Kevin Jasmin leads corporate brand strategy at TD Ameritrade and has been with the organization for six years. His efforts are focused on defining and facilitating the adopting of company purpose and values, simplifying and strengthening the company’s brand architecture, establishing a compelling brand positioning and identity, and ensuring the TD Ameritrade brand unlocks value for the organization, our clients and the communities in which we operate.

Prior to joining TD Ameritrade, he worked for international brand consulting firms, Lippincott, and Interbrand, where he gained exposure to branding challenges across several industries, geographies and company lifecycles. He holds thirteen years of experience in the profession and has consulted for several other financial services organizations including Citi, Bank of America, and Thomson Reuters.

Kevin holds a B.S. in Communications from Endicott College and an M.A. in Integrated Marketing Communications from Emerson College, both in Boston, Massachusetts.

He currently serves as an editorial board member for the Journal of Brand Strategy.


Jan Ritter

Vice President, HR+
Good Samaritan Society

Jan’s career in human resources began in the banking industry, and she worked in the financial services sector at IBM before moving in 1992 to Norwest/Wells Fargo. She was later promoted to Vice President, Human Resources before accepting a position at The First National Bank in Sioux Falls, where she served first as SVP for Human Resources and later as EVP for Internal Relationships, where Jan led all non-sales functions at the bank.

Jan joined the Good Samaritan Society in 2013 after her father became a resident in one of Good Samaritan’s long-term care facilities, and Jan saw first-hand the difference that Good Samaritan’s mission was making in the lives of its residents and their families.

Jan says she learned the value of hard work and perseverance growing up on a farm in northwest Iowa. She is a graduate of the University of Sioux Falls. She and her husband have one son, and Jan loves spending time with immediate and extended family and feeding an addiction to reading.


Elizabeth Lyons

Sr. Director, U.S. Strategic Accounts

Have the privilege of changing lives every day and adding value to the lives of children, families, franchisees and staff. Currently responsible for the strategic accounts of our company (top ten owners); with nine years of experience running two local Dallas centers, our training, centralized support, and field support teams.

Susan Kehoe

Susan Kehoe

Director of Educational Media Services,
George Mason University
Brett Rawls

Brett Rawls

Chief Administrative Officer,
CenterState Bank
Kara LeComte

Kara LeComte

FVP/Director of Training and Organizational Development,
CenterState Bank
Rhea Foster

Rea Foster

Teach for America

John Corbett

CenterState Bank

Sam Leyendecker

Manager Culture Services
Southwest Airlines

As a manager in the culture services department, Sam Leyendecker feels like he was born to serve the employees of Southwest Airlines. He grew up in Albuquerque New Mexico where his mom Carol was a Southwest reservations agent for 15 years.

Sam has spent his ten year career immersed in culture and employee engagement. Sam oversees Southwest’s culture committees, culture blitz appreciation events, and the official employee culture Facebook page. The efforts of culture services and the culture committees are a big reason Southwest Airlines continues to be a “best place to work.”

Sam currently lives in Dallas with his wife Lisa, and three boys: Luke (5), Jack (3), and baby Tommy (1).


Debbie Harsh

SVP, Chief Culture Officer
CenterState Bank

Debbie is a native of Polk County and has been in banking industry for 40+ years. She attended local schools, inclusive of Polk Community College. Debbie has served at CenterState Bank for nine years as the Director of Human Resources and was recently promoted to SVP, Chief Culture Officer. Debbie is very involved in the community and has served as:
Past President of the Winter Haven Chamber of Commerce.
Past President of the Polk Association of Chambers of Commerce.
Past President of the Auburndale Chamber of Commerce.
Recipient of the National Association of Community Leaderships Distinguished Leadership Award (1993).
Graduate of the Winter Haven Chamber Leadership Class #11.
Graduate of the Leadership Polk Class #5.
Served on the United Way of Central Florida Board of Directors 2013-2016.
Past Banquet Chair for the Florence Villa CDC (2003).
Recognized as the Outstanding volunteer of the year by the Florida Department of Education for her efforts in the implementation of the Youth Mentor Program for the Winter Haven Chamber.
Served as the past President of the Winter Haven Chamber Foundation Board
Past Chairman of the American Cancer Society Making Strides Against Cancer.
Past Chairman of the Junior League of Great Winter Haven’s Festival of Trees.
Served over 20 years with the Boy Scouts of America annual Golf Tournament.
Debbie was recognized by the Girls Incorporated She Knows Where She is Going Award – George Jenkins Award.

Debbie and her husband David have 3 daughters, 11 grandchildren and one great granddaughter.


Jenny Love Meyer

Vice President of Communications
Love's Travel Stops

Jenny is the vice president of communications for Love’s Travel Stops. In her position, she oversees public and media relations, internal communications, community relations, charitable giving and corporate events for the Love’s family of companies. She is also responsible for culture sustenance in the organization. Jenny is the daughter of Love’s founders Tom and Judy Love and her career with Love’s officially began in 1991 serving in business and operational management roles. In 1998 she assumed her current role leading the Love’s communications team.


Jami Hahn

VP, Communication Strategy
Sonburst Communication

Much of an organization’s success is driven by its people’s engagement in the company’s values, vision, mission and goals. One of the most powerful engagement tools available is strategic communication. The right strategy cuts through the noise and distractions, prioritizes resources, increases understanding and collaboration, and creates clarity and alignment. Jami has successfully transformed internal communication into a strategic business asset that gets results for several organizations.

As vice president of communication strategy, Jami provides expert consultation and strategic planning services to help businesses and franchise organizations get ahead faster. By implementing creative, fun and effective internal communication strategies, Jami helps company’s establish measurable goals, track results, increase engagement and drive growth. She works closely with executives, senior leaders and their teams to connect the right people to the right information, when and where they need it. And since effective communication touches all aspects of a successful business, her expertise also includes executive communication; content development; event messaging; high-performance team-building; vision casting; public speaking; communication skills training; and creative direction.

Jami joins Sonburst Communication, experts in event communication and management, after more than 30 years in – and thousands of questions regarding – advertising, marketing and communication. Jami has most notably served as president and founder of Forward Communication Strategies; vice president of communication for the Home Instead Senior Care® global franchise network; director of marketing communications at InfoGroup; and vice president of operations at ProMax Training and Consulting.


Sharon Dye


Sharon Dye has utilized a common sense approach to consulting for 29 years to help clients identify core issues and appropriate solutions. She has proven ability to turn consulting theory into practical, actionable plans. She has been actively engaged in helping organizations have a successfully aligned culture to ensure marketplace success. Her reputation for hearing what isn’t being said, re-framing perspectives, and being tactfully direct has earned her the nickname of “CEO Whisperer.” An executive coach to leaders of organizations in the early months of start-up as well as leaders of organizations that have existed for decades. Her talent for quickly assessing issues and best solutions is particularly suited to helping companies impacted by reorganization, restructuring, mergers and acquisitions, leadership changes and corporate culture challenges. She is currently a human capital consultant with Insperity, where she helps clients define their goals, overcome roadblocks and improve overall organizational performance.


Jeff Huber

President & CEO

Jeff Huber is President and Chief Executive Officer of Home Instead Senior Care, the leading global provider of home care services for older adults. Huber was named President in 2010 and added the role of Chief Executive Officer in May 2015. In his position, Huber oversees global operations and directs strategic planning and advocacy initiatives for the franchise network.

Huber joined Home Instead Senior Care in 1998 as a Franchise Development Manager when the organization consisted of 125 franchises. Today, Home Instead Senior Care provide more than 60 million hours care annually through more than 1,100 franchises offices in 12 countries.

Under Huber’s leadership, Home Instead is committed to addressing the challenges of the aging global population by promoting consumer choice in care. Huber has also increased the organization’s commitment to leadership development and training to empower CAREGivers and families and to advance the organization’s mission: To enhance the lives of aging adults and their families.


Janice Hamilton-Crawford

President, Trinity Health Of New England Senior Communities
Mercy Community Health

Janice Hamilton-Crawford is President Of Trinity Health of New England Senior Communities, which comprises a total of nine post-acute care facilities in Connecticut, Maine, and Massachusetts. She is the first executive to oversee this newly-formed health care region.
Jan arrived at Trinity Health Of New England Senior Communities in March 2018 after spending more than 30 years working for the international, faith-based CHRISTUS Dubuis Health System. In 1987, she joined the organization as the office coordinator for the Endoscopy Unit at CHRISTUS Saint Joseph Hospital in Houston. Throughout her tenure at CHRISTUS, Jan achieved progressive leadership in multiple service lines, with responsibility for increasing budgets and management. Most recently, she served as the health system’s President, leading CHRISTUS’ post-acute division and managing a $100.3M (consolidated) annual operating budget.

Jan excels in the areas of leadership development, innovation, and execution of financial turnaround strategies. She is a passionate advocate for faith-based health care. An alumna of Our Lady of the Lake University in San Antonio, Jan holds a bachelor of science degree in business administration and an M.B.A. in healthcare management. A former volunteer with the Dallas-based Genesis Women’s Shelter and Support, Jan is a fellow and past Board member of Houston’s chapter of the American College of Healthcare Executives and a member of the American Hospital Association. She is looking forward to setting down roots in the Hartford/Springfield area and becoming active both professionally and personally in her new community.

Jan is married to Perry Crawford, and has a daughter and son-in-law based in Texas. She is a very proud grandmother to three-year-old Franklin III.