As a Creative Director for an international advertising agency, Peggy was part of the team that launched an entire city just north of Houston, Texas. The Woodlands remains a thriving city to this day. That experience, along with the development of award-winning campaigns for clients such as Mercedes-Benz, DeBeers Diamonds and Shell Oil would provide the foundation for her subsequent ventures.
As an Entrepreneur, Creative Consultant, and Branding Strategist, Peggy became known for developing “the big idea”, then, strategically turning that idea into a successful reality, not only for a wide range of global clients, but also for start-up entrepreneurs
As a champion for entrepreneurs, Peggy co-authored, THE NEW ENTREPRENEURS: BUSINESS VISIONARIES for the 21ST CENTURY which received the attention of The White House Women’s Initiative. She was called upon to develop workshops for inner-city women who wanted to launch their own businesses and was later hailed by The White House as “a visionary leader for women with a dream”.
Through this work, Peggy became interested in the use of The Clifton Strengths Finder as a way for participants to clearly see their own potential and as a way to create dynamic teams who communicate with one another more effectively. She has found its life-enhancing qualities to be significant in the establishment of the kind of employee engagement which leads to strong cultures.
Given her background in marketing, advertising and brand development Peggy’s unique approach to working within a corporate culture is to view it as “INTERNAL MARKETING”.
Clients have included Mary Kay Global, UniVision, Merrill Lynch, and Carlson Learning Company. She also consults one-on-one with C-suite executives, particularly women, who want to re-calibrate their careers and personal lives. Peggy is a Business Communications graduate of Rider University, as well as a graduate of the Executive Program for Authentic Leadership at Harvard Business School.
Peggy is currently developing a new conversation for our culture, in general. The message?
OLDER does not mean OVER…It is intended to turn our current ideas about what it means to “AGE”, in the world, in the marketplace, and at work….right on its head.
This post was written by amy