Kevin Jasmin leads corporate brand strategy at TD Ameritrade and has been with the organization for six years. His efforts are focused on defining and facilitating the adopting of company purpose and values, simplifying and strengthening the company’s brand architecture, establishing a compelling brand positioning and identity, and ensuring the TD Ameritrade brand unlocks value for the organization, our clients and the communities in which we operate.
Prior to joining TD Ameritrade, he worked for international brand consulting firms, Lippincott, and Interbrand, where he gained exposure to branding challenges across several industries, geographies and company lifecycles. He holds thirteen years of experience in the profession and has consulted for several other financial services organizations including Citi, Bank of America, and Thomson Reuters.
Kevin holds a B.S. in Communications from Endicott College and an M.A. in Integrated Marketing Communications from Emerson College, both in Boston, Massachusetts.
He currently serves as an editorial board member for the Journal of Brand Strategy.
This post was written by amy