Ginger Hardage's Unstoppable Cultures Fellowship

Program Details

Ready to Create Your
Dream Culture?

November 7-10, 2022
Four Seasons Rancho Encantado

COVID-19 Health Protocols

The Unstoppable Cultures Fellowship

The Unstoppable Culture Fellowship is an interactive, in-person, multi-day Masterclass Experience for big-hearted culture champions, executives, HR advocates and CEOs who want to build a meaningful culture to decrease turnover and increase business performance.

Getting your organization’s culture up and running requires clarity, vision, and the ability to execute consistently on the right strategies.

Without a Roadmap or guidance, the process can be overwhelming.

The Unstoppable Cultures Fellowship can fast-track your growth and save you years of expensive trial and error. We’ve already helped countless culture professionals and we’d be honored to work with you, too.

Who is the Program For?

Whether you want to turn your part-time focus on culture into your full-time focus, take your existing culture to new heights, or you’re just starting to develop your organization’s culture, UCF will help you:

And you’ll do all of this in a way that’s fully aligned with your values.

Come Individually

Come Individually

Many participants come by themselves as a representative from their company to learn and grow, bringing the lessons and expertise back to their organization. You’ll meet other individuals just like you who walk in your shoes everyday and can relate to your professional goals and pain points.

Come as a Team

Come as a Team

Use The Unstoppable Cultures Fellowship as a Training Event for you and your team. A shared experience is a powerful team bonding tool, and allows your whole team to be on the same page moving forward with your newly gained knowledge and culture goals.

The Unstoppable Cultures Fellowship is intense and challenging in the best way. Sustaining a culture you are proud of requires consistent action.

The Unstoppable Cultures Fellowship is for doers and changemakers who want to use their gifts to create a sustainable culture that matters. That’s why our primary goal is to train you to think, behave, and make smart decisions like a true culture pioneer — so that you can have skills that serve you for life.

How do we do this? Throughout The Fellowship Masterclass Experience, attendees work through a 4-day culture transformation program and ultimately develop their own Culture Roadmap based on content from presenters, ideas from others, personal dialogue with coaches, and best-practices from the world’s most admired cultures. Coaches will guide participants on a journey through all 3 Pillars of Culture-building so that your culture, too, can be unstoppable.

This program is designed to give you an actual plan to implement in your organization. The personalized plan is aimed to achieve tangible culture change in your organization. Consultants steeped in culture transformation experience will be there to assist in helping take your Culture Roadmap off the paper and into reality. Our hope is that true transformation occurs in your leadership and your organization!

After going through the days at UCF and all the great sessions, I’ve now got an actionable plan that I can take back to my organization. I can't wait to go back with all the lessons I’ve learned and be really energized about where we can go from here.

Chief People and Culture Officer, Mr. Cooper

Unmatchable Exeprtise

Meet Your Host

Ginger Hardage

Ginger Hardage

Former Sr. VP of Culture and Communications, Southwest Airlines

Ginger Hardage recently retired as Senior Vice President of Culture and Communications at Southwest Airlines after 25 years, where she served as a member of the CEO's executive leadership team. At Southwest, Ginger led a team of 150 people responsible for building and sustaining the organization's legendary culture and communications enterprise. Most importantly, Ginger helped champion the values, purpose and “Best Place to Work” initiatives that made Southwest a perpetual standout on Fortune’s “Most Admired Companies in the World” list.

In 2017, Ginger launched Unstoppable Cultures, a brand designed to help organizations create and sustain cultures of enduring greatness.

Ginger has received numerous honors throughout her career, including induction into the Public Relations Hall of Fame and being named as one of Texas’ Most Powerful and Influential Women. She serves on the global board of Ronald McDonald House Charities and Trinity Park Conservancy.

Ginger Hardage
Ginger Hardage

Meet your Coaches

David Salyers

David Salyers


David Salyers is one of the original two marketing executives at Chick-fil-A. He has spent over 35 years in the Chick-fil-A Marketing Department and currently serves as VP of Growth and Hospitality. Having worked at Chick-fil-A his entire career, he has seen the principles of servant leadership and compassion play out in the growth of more than 2,300 Chick-fil-A restaurants around the country. Chick-fil-A, one of America’s most successful, powerful and beloved brands, is a multi-billion dollar company built almost entirely on culture. Chick-fil-A has experienced over 50 consecutive years of sales growth and is at, or near, the top rankings of U.S. brands across all sectors. David has invested his entire career working in and helping to build a culture only to be described as remarkable.

David Salyers
David Salyers
David Salyers
CDR Rorke Denver

CDR Rorke Denver


Commander Rorke T. Denver has run every phase of training for the U.S. Navy SEALs and led special forces missions in the Middle East, Africa, Latin America, and other international hot spots. He starred in the hit film Act of Valor, which is based on true SEAL adventures. His New York Times bestseller, Damn Few: Making the Modern SEAL Warrior, takes you inside his personal story and the fascinating, demanding SEAL training program. In his second book Worth Dying For: A Navy SEALs Call to a Nation, Rorke tackles the questions that have emerged about America’s past decade at war–from what makes a hero to why we fight and what it does to us. Rorke was most recently seen on FOX’s American Grit. The series followed 16 of the country’s toughest men and women as they faced a variety of military grade and survival themed challenges set in the wilderness.

Photo Courtesy of Rob Greer Photography

CDR Rorke Denver
CDR Rorke Denver
CDR Rorke Denver
Joel Manby
New Coach for 2021

Joel Manby


Drawing on his 25+ years of experience as CEO of major corporations, Manby wrote Love Works, detailing how to integrate “love the verb” into the leadership ethos and philosophy of any organization. This approach has been systematically proven to create organizations with lower turnover, higher employee engagement, more satisfied customers, and stronger profits. Love Works has sold over 100,000 copies since its’ release, and a new expanded and updated version is being released in 2020.

Previously, he was the President, Chief Executive Officer, and director of SeaWorld Parks and Entertainment. SeaWorld is a $1.4 billion entertainment company with well-known brands such as SeaWorld Parks, Bush Gardens Parks and Discovery Cove. For over a decade, he served as the President and Chief Executive Officer of Herschend Enterprises, the largest family-owned theme park and entertainment company in the United States with popular brands such as the Harlem Globetrotters and Dolly Parton’s Dollywood theme park and dinner theaters.

Prior to joining Herschend Enterprises, Joel spent 20 years in the auto industry in general management and marketing roles, primarily in General Motors’ Saturn and Saab divisions. Joel served as CEO of Saab Automobile USA from 1996 to 2000, during which Saab experienced the best sales result in its 50+ year U.S. history. In addition, he was CEO of Amazon’s car selling partner, which was sold to in 2001.

Joel received an M.B.A. from Harvard Business School and a B.S. from Albion College. As valedictorian of Albion College, Joel was a Rhodes scholarship finalist, academic all-American and two sport collegiate athlete.

Joel is currently the non-executive Chairman of Orange, a non-profit organization dedicated to the development and distribution of student, youth, and next generation curriculum to over 7,000 churches in 40+ countries. He has held that position for over 20 years. In addition to his duties as chairman of Orange, Joel consults and speaks on Love Works and the leadership lessons during the SeaWorld transformation.

Raquel Daniels



Raquel Daniels serves as Director of Diversity and Inclusion at Southwest Airlines, the nation’s largest domestic air carrier in terms of originating domestic passengers boarded and one of the most honored airlines in the world. Southwest is known for its commitment to the triple bottom line of Performance, People, and Planet.

In her role, Raquel provides strategic direction through her leadership and works with her Team to champion the development of an inclusive environment at Southwest. Raquel accomplishes this by integrating diversity, inclusion and equity practices into all aspects of the business. Raquel is a seasoned Inclusion and Marketing practitioner with more than 20 years of experience.

A Texas native, Raquel graduated from University of North Texas where she earned a Bachelor of Arts degree in sociology and public relations and a Master of Arts in strategic communication. Raquel and her husband, Leo are proud parents to their son, Ian.

Raquel Daniels
Raquel Daniels
Raquel Daniels
MaryCay Durrant

MaryCay Durrant

Culture Consultant

MaryCay has 30 years experience empowering business performance by igniting the “Natural Leader Within.” Her proven paradigm of Leading Naturally guides people beyond diversity and engagement to purpose and perspective. MaryCay weaves a unique blend of pragmatic business savvy with neuroscience-based models that turn differences – whether generational, gender or cultural – from detractors into fuel for performance.

Forward-looking leaders understand that a new paradigm is required to navigate unprecedented levels of complexity and uncertainty. They know that in today’s networked world, human capital is a primary competitive advantage. Engaging quality talent by cultivating the “Natural Leader Within” is non-negotiable for business performance and prosperity in this new world. Imagine the results when aligned professionals feel energized to work together creating “real value” in the world.

MaryCay guides CEO’s and their executive teams to achieve unprecedented results while experiencing passion for their work, teams, customers, and the market they serve. Her approach envisions an invigorating future and unlocks the potential to achieve success through customized tools, distinctions, transformational workshops, retreats and coaching.

Her expertise as a speaker, facilitator and transformation guide is sought out and embraced by organizations and leaders who are ready to move beyond antiquated management models.

Erica Javellana
Erica Javellana
Erica Javellana

Course Breakdown

The Core Curriculum

There are many different comprehensive trainings and components to the Masterclass Experience that make up the core teachings of The Unstoppable Cultures Fellowship. The goal of all the UCF courses is to help you develop the skills and equip you with the tools necessary to build a sustainable culture. Here’s a peak at one of the key elements of our curriculum, the 3 Pillars of Unstoppable Cultures, so you can make sure this Masterclass Experience is right for you.

A key element to building an Unstoppable Culture is powerful storytelling. For thousands of years, storytelling has the been the primary means through which human beings have passed along information, values and ideals. Think of your favorite movie, book or fairytale from childhood and chances are, there’s an underlying lesson or moral that is being taught through that story.

Unstoppable Cultures leverage powerful stories to align their organization and encourage their people to serve their external and internal stakeholders in an extraordinary way. Stories can serve as practical teaching moments that can help turn abstract ideals into measurable and rewardable behaviors.

Most organizations would make the claim that people are a key to their future success. However, organizations with Unstoppable Cultures can give specific practices and behaviors that prove they do so at critical employee touchpoints. They have built systems that not only develop and support their employees but also reinforce the values and the purpose of the organization.

Putting People First is all about taking good care of the people who serve your organization’s external stakeholders. Whether that’s customers, donors, students or the general public, putting people first in your organization will allow them to deliver outstanding experiences that further your organization’s mission.

An Unstoppable Culture is not a faucet that is turned on and off. The most effective organizational cultures are constantly and strategically being nourished. In the same way that you maintain your body, your automobile or a piece of machinery, your culture needs regular nourishment in order to operate at its peak performance.

For many organizations, culture is at best an afterthought and at worst an unintentional consequence. Unstoppable Cultures have a strategic plan that they execute, attempting to influence specific value- adding aspects of their culture. In short, Unstoppable Cultures do not happen by accident.

In addition to the 3 Pillars, participants will engage around the six primary drivers of culture-building and learn to identify the cultural attributes unique to their organization that directly impact their bottom line.

Why use the word "Fellowship"?

In Native American tradition, the tipi served as a place of fellowship. Their circular shape symbolized a sacred space. It was the cultural hub of the tribe. It’s durability provided warmth and comfort in winter, cool in the heat of summer, and dry ground during the heavy rain. The entrance always faced east – towards the rising sun, giving way for the western winds to drift onto the back of the durable animal skins. Like many other cultures, it usually contained a small fire for cooking meals inside.

Tipis were always well built, built to endure and last whatever came their way. The designs and symbols painted on the dwellings were unique and came from a place of dreaming of what could be. There were no duplicates. The dwelling was a place to honor individuals and families, for parents to foster their children, and as a meeting place to share and to celebrate.

Similarly, your organizational culture can become a place much like a tipi – a place to put people first, a place of constant nourishment, a place to celebrate and share these stories relentlessly. A place to Fellowship!

Every detail is taken care of for you:
No planning required

Four Day Masterclass Experience

Four-Day Masterclass Experience

learn in a getaway location

A four-day retreat unlike any other at the Four Seasons Rancho Encantado Santa Fe from November 7-10 2022. Space is limited to 56 participants.

The agenda mixes fun offsite adventures, surprise VIP experiences, special guest presenters, and unforgettable moments.

Luxury accommodations and dining included in the price.

Walk Away with an Immediately Actionable Plan

Culture Roadmap

A Tangible Plan

Throughout The Fellowship retreat experience, participants will work through a 4-day culture transformation program and ultimately develop their own Culture Roadmap based on content from presenters, ideas from others, personal dialogue with coaches, and best-practices from the world’s most admired cultures. Coaches will guide participants on a journey through all 3 pillars so that your culture, too, can be unstoppable.

This program is designed to give you an actual plan to implement in your organization. The personalized plan is aimed to achieve tangible culture change in your organization. Consultants steeped in culture transformations will be there to assist in helping take your Culture Roadmap off the paper and into reality.

Four Day Masterclass Experience

You’re A Fellow for Life

Four Day Masterclass Experience

Alumni Network

A Passionate Culture Community

Membership into the Fellow Network includes access into the UCF Fellows-only online community and invitations to all future UCF Gather events.

Learn more about Gather and register if you're a UCF Fellow here.

You'll Get Guidance, Support, and Community

Dedicated UCF Mentor Coaches

Dedicated UCF Mentor Coaches

These fellow professionals bring expertise from some of the greatest organizational cultures in the world. Take advantage of having all their insight & wisdom at your fingertips.

Connection Continues After Fellowship

Connection Continues After Fellowship

That community doesn't stop after the event concludes! Fellows continue to connect following the Masterclass Experience through an online platform and have the opportunity to catch up in person at Gather events (events for UCF Fellows only).

Active Learning Environment

Active Learning Environment

Ask questions and get feedback from our talented mentor coaches throughout the entire UCF experience. You’ll have the time to apply the course lessons to every element of your unique business.

High Level Consulting

High Level Consulting

An expert from Culture Strategy Firm, Gagen MacDonald will be onsite for the entire Masterclass Experience to consult with you regarding your specific culture goals and challenges. You can utilize their broad experience to tackle those pesky barriers to culture-building.

A Positive, Supportive Community

A Positive, Supportive Community

You’re about to join one of the most active and supportive global culture communities on the planet. UCF participants quickly become a community where you can share ideas, get feedback, and connect with other students and mentor coaches for a lifetime.

Much-Needed White Space

Much-Needed White Space

As an in-demand leader, one of the things most difficult to attain can be that much-need white space to rest your brain and zoom out to look at the big picture. This is your chance to set time aside to get out of the day-to-day and look toward the future you so badly want to create.

Read Past Fellows' Testimonials


Here's what the Agenda for UCF 2022 will look like:

Monday 11/7

2:00pm: Check-In

3:00: General Session 1:
Welcome + 5 Lies of Organizational Culture with Ginger Hardage

4:15: General Session 2:
The Power of Perspective with David Salyers

5:15: Experience 

6:00: Refresh

7:00: Welcome to Santa Fe Dinner with Special Guest Speaker

Tuesday 11/8

8:30am: General Session 3:
Put People First with Ginger Hardage & Guest Speaker
Roadmap Orientation with MaryCay Durrant

10:00: General Session 4:
Creating Raving Fan Employees with David Salyers

11:00: General Session 5:
The Impact of Diversity, Equity, and Inclusion with Raquel Daniels

12:00: Lunch

1:00: General Session 6:
Building Your Dream Team with CDR Rorke Denver

2:45: General Session 7:
Love Works with Joel Manby

Roadmap Work Session with MaryCay Durrant

5:00: Experience

5:30: Refresh

6:30: Founder’s Dinner with Ginger Hardage, David Salyers, CDR Rorke Denver, & Joel Manby

8:30: Fireside Chat with CDR Rorke Denver

Wednesday 11/9

8:30: General Session 8:
Share Stories Relentlessly with Ginger Hardage & Guest Speaker

10:15: Breakout 1

11:10: Breakout 2

12:25: Breakout 3 + Lunch
*Note: During Breakout Sessions, participants will rotate through special experiences with Coaches in groups of 14

1:30: Culture Experience

5:30: Refresh

6:30: Celebration Dinner with Ginger Hardage

Thursday 11/10

8:30: General Session 9:
Leading Culture with David Salyers, MaryCay Durrant, & Special Guest

10:15: Roadmap Work Session and Final Reflections with MaryCay Durrant

11:30: Conclusion with Lunch Available

Some Frequently Asked Questions

COVID-19 Health Protocols

Precautions will be taken to ensure the safety and health of all participants, including a requirement that all attendees show proof of vaccination. Rest assured that the latest guidelines and recommendations from public health officials will be taken into consideration and no expense will be spared to take care of our guests.

By registering for the event, you agree to comply with and abide by all protocols at the time of the event, which may include (among other things):

Four Day Masterclass Experience


UCF Fellows receive an official Unstoppable Cultures certification upon completion of the program

Membership into the Fellow Network includes access into the UCF Fellows-only online community and invitations to all future UCF Gather events.

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