The Unstoppable Culture Fellowship is an interactive, in-person, multi-day Masterclass Experience for big-hearted culture champions, executives, HR advocates and CEOs who want to build a meaningful culture to decrease turnover and increase business performance.
Getting your organization’s culture up and running requires clarity, vision, and the ability to execute consistently on the right strategies.
Without a Roadmap or guidance, the process can be overwhelming.>
The Unstoppable Cultures Fellowship can fast-track your growth and save you years of expensive trial and error. We’ve already helped countless culture professionals and we’d be honored to work with you, too.
Who is the Program For?
Whether you want to turn your part-time focus on culture into your full-time focus, take your existing culture to new heights, or you’re just starting to develop your organization’s culture, UCF will help you:
Clarify your culture goals
Define your culture vision
Optimize your talent
Learn proven culture strategies
Create a Roadmap for culture growth
Focus and better prioritize your time
And you’ll do all of this in a way that’s fully aligned with your values.
Many participants come by themselves as a representative from their company to learn and grow, bringing the lessons and expertise back to their organization. You’ll meet other individuals just like you who walk in your shoes everyday and can relate to your professional goals and pain points.
Come as a Team
Use The Unstoppable Cultures Fellowship as a Training Event for you and your team. A shared experience is a powerful team bonding tool, and allows your whole team to be on the same page moving forward with your newly gained knowledge and culture goals.
The Unstoppable Cultures Fellowship is intense and challenging in the best way. Sustaining a culture you are proud of requires consistent action.
The Unstoppable Cultures Fellowship is for doers and changemakers who want to use their gifts to create a sustainable culture that matters. That’s why our primary goal is to train you to think, behave, and make smart decisions like a true culture pioneer — so that you can have skills that serve you for life.
How do we do this? Throughout The Fellowship Masterclass Experience, attendees work through a 4-day culture transformation program and ultimately develop their own Culture Roadmap based on content from presenters, ideas from others, personal dialogue with coaches, and best-practices from the world’s most admired cultures. Coaches will guide participants on a journey through all 3 Pillars and 6 Primary Drivers of Culture-building so that your culture, too, can be unstoppable.>
This program is designed to give you an actual plan to implement in your organization. The personalized plan is aimed to achieve tangible culture change in your organization. Consultants steeped in culture transformation experience will be there to assist in helping take your Culture Roadmap off the paper and into reality. Our hope is that true transformation occurs in your leadership and your organization!
After going through the days at UCF and all the great sessions, I’ve now got an actionable plan that I can take back to my organization. I can't wait to go back with all the lessons I’ve learned and be really energized about where we can go from here.
KELLY ANN DOHERTY
Chief People and Culture Officer, Mr. Cooper
Meet Your Host
Former Sr. VP of Culture and Communications, Southwest Airlines
Ginger Hardage recently retired as Senior Vice President of Culture and Communications at Southwest Airlines after 25 years, where she served as a member of the CEO's executive leadership team. At Southwest, Ginger led a team of 150 people responsible for building and sustaining the organization's legendary culture and communications enterprise. Most importantly, Ginger helped champion the values, purpose and “Best Place to Work” initiatives that made Southwest a perpetual standout on Fortune’s “Most Admired Companies in the World” list.
In 2017, Ginger launched Unstoppable Cultures, a brand designed to help organizations create and sustain cultures of enduring greatness.
Ginger has received numerous honors throughout her career, including induction into the Public Relations Hall of Fame and being named as one of Texas’ Most Powerful and Influential Women. She serves on the global board of Ronald McDonald House Charities and Trinity Park Conservancy.
Meet your Coaches
ORIGINAL CHICK-FIL-A MARKETING EXECUTIVE AND CHICK-FIL-A PIONEER
David Salyers is one of the original two marketing executives at Chick-fil-A. He has spent over 35 years in the Chick-fil-A Marketing Department and currently serves as VP of Growth and Hospitality. Having worked at Chick-fil-A his entire career, he has seen the principles of servant leadership and compassion play out in the growth of more than 2,300 Chick-fil-A restaurants around the country. Chick-fil-A, one of America’s most successful, powerful and beloved brands, is a multi-billion dollar company built almost entirely on culture. Chick-fil-A has experienced over 50 consecutive years of sales growth and is at, or near, the top rankings of U.S. brands across all sectors. David has invested his entire career working in and helping to build a culture only to be described as remarkable.
CDR Rorke Denver
NAVY SEAL COMMANDER, FOUNDER, EVER ONWARD
Commander Rorke T. Denver has run every phase of training for the U.S. Navy SEALs and led special forces missions in the Middle East, Africa, Latin America, and other international hot spots. He starred in the hit film Act of Valor, which is based on true SEAL adventures. His New York Times bestseller, Damn Few: Making the Modern SEAL Warrior, takes you inside his personal story and the fascinating, demanding SEAL training program. In his second book Worth Dying For: A Navy SEALs Call to a Nation, Rorke tackles the questions that have emerged about America’s past decade at war–from what makes a hero to why we fight and what it does to us. Rorke was most recently seen on FOX’s American Grit. The series followed 16 of the country’s toughest men and women as they faced a variety of military grade and survival themed challenges set in the wilderness.
Erica Javellana joined the Human Resources department at Zappos.com in 2007, where she quickly distinguished herself with her HR knowledge and her ability to blend HR and the Zappos culture. Erica’s HR role at Zappos as the Employee Relations Manager helped to create an unconventional Human Resources team that is both “fun and a little weird.” She is currently sharing her knowledge of the Zappos Culture and Service in her role as Speaker of The House for Zappos Insights. Prior to joining Zappos, Erica had over 10 years of experience in Human Resources within the retail, hotel/casino, and food and beverage industries.
Erica’s years of experience in the Zappos Family makes her an insightful speaker, focusing on employee engagement, commitment to culture, WOW customer experiences and their importance in business today. When she’s not sharing the impact of company culture in the workplace, you can find her reading on her Kindle, cheering on her Vegas Golden Knights hockey team, or doing high intense cardio to compensate for her deep love of nachos and beer.
DIRECTOR OF DIVERSITY, SOUTHWEST AIRLINES
Raquel Daniels serves as Director of Diversity and Inclusion at Southwest Airlines, the nation’s largest domestic air carrier in terms of originating domestic passengers boarded and one of the most honored airlines in the world. Southwest is known for its commitment to the triple bottom line of Performance, People, and Planet.
In her role, Raquel provides strategic direction through her leadership and works with her Team to champion the development of an inclusive environment at Southwest. Raquel accomplishes this by integrating diversity, inclusion and equity practices into all aspects of the business. Raquel is a seasoned Inclusion and Marketing practitioner with more than 20 years of experience.
A Texas native, Raquel graduated from University of North Texas where she earned a Bachelor of Arts degree in sociology and public relations and a Master of Arts in strategic communication. Raquel and her husband, Leo are proud parents to their son, Ian.
MaryCay has 30 years experience empowering business performance by igniting the “Natural Leader Within.” Her proven paradigm of Leading Naturally guides people beyond diversity and engagement to purpose and perspective. MaryCay weaves a unique blend of pragmatic business savvy with neuroscience-based models that turn differences – whether generational, gender or cultural – from detractors into fuel for performance.>
Forward-looking leaders understand that a new paradigm is required to navigate unprecedented levels of complexity and uncertainty. They know that in today’s networked world, human capital is a primary competitive advantage. Engaging quality talent by cultivating the “Natural Leader Within” is non-negotiable for business performance and prosperity in this new world. Imagine the results when aligned professionals feel energized to work together creating “real value” in the world.
MaryCay guides CEO’s and their executive teams to achieve unprecedented results while experiencing passion for their work, teams, customers, and the market they serve. Her approach envisions an invigorating future and unlocks the potential to achieve success through customized tools, distinctions, transformational workshops, retreats and coaching.>
Her expertise as a speaker, facilitator and transformation guide is sought out and embraced by organizations and leaders who are ready to move beyond antiquated management models.
The Core Curriculum
There are many different comprehensive trainings and components to the Masterclass Experience that make up the core teachings of The Unstoppable Cultures Fellowship. The goal of all the UCF courses is to help you develop the skills and equip you with the tools necessary to build a sustainable culture. Here’s a peak at one of the key elements of our curriculum, the 3 Pillars of Unstoppable Cultures, so you can make sure this Masterclass Experience is right for you.
A key element to building an Unstoppable Culture is powerful storytelling. For thousands of years, storytelling has the been the primary means through which human beings have passed along information, values and ideals. Think of your favorite movie, book or fairytale from childhood and chances are, there’s an underlying lesson or moral that is being taught through that story.
Unstoppable Cultures leverage powerful stories to align their organization and encourage their people to serve their external and internal stakeholders in an extraordinary way. Stories can serve as practical teaching moments that can help turn abstract ideals into measurable and rewardable behaviors.
Most organizations would make the claim that people are a key to their future success. However, organizations with Unstoppable Cultures can give specific practices and behaviors that prove they do so at critical employee touchpoints. They have built systems that not only develop and support their employees but also reinforce the values and the purpose of the organization.
Putting People First is all about taking good care of the people who serve your organization’s external stakeholders. Whether that’s customers, donors, students or the general public, putting people first in your organization will allow them to deliver outstanding experiences that further your organization’s mission.
An Unstoppable Culture is not a faucet that is turned on and off. The most effective organizational cultures are constantly and strategically being nourished. In the same way that you maintain your body, your automobile or a piece of machinery, your culture needs regular nourishment in order to operate at its peak performance.
For many organizations, culture is at best an afterthought and at worst an unintentional consequence. Unstoppable Cultures have a strategic plan that they execute, attempting to influence specific value- adding aspects of their culture. In short, Unstoppable Cultures do not happen by accident.
In addition to the 3 Pillars, participants will engage around the six primary drivers of culture-building and learn to identify the cultural attributes unique to their organization that directly impact their bottom line.
Why use the word "Fellowship"?
In Native American tradition, the tipi served as a place of fellowship. Their circular shape symbolized a sacred space. It was the cultural hub of the tribe. It’s durability provided warmth and comfort in winter, cool in the heat of summer, and dry ground during the heavy rain. The entrance always faced east – towards the rising sun, giving way for the western winds to drift onto the back of the durable animal skins. Like many other cultures, it usually contained a small fire for cooking meals inside.
Tipis were always well built, built to endure and last whatever came their way. The designs and symbols painted on the dwellings were unique and came from a place of dreaming of what could be. There were no duplicates. The dwelling was a place to honor individuals and families, for parents to foster their children, and as a meeting place to share and to celebrate.
Similarly, your organizational culture can become a place much like a tipi – a place to put people first, a place of constant nourishment, a place to celebrate and share these stories relentlessly. A place to Fellowship!
Every detail is taken care of for you:
No planning required
Four-Day Masterclass Experience
learn in a getaway location
A four-day retreat unlike any other at the Four Seasons Rancho Encantado Santa Fe from November 8-11 2020. Space is limited to 56 participants.
The agenda mixes fun offsite adventures, surprise VIP experiences, special guest presenters, and unforgettable moments.
Luxury accommodations and dining included in the price.
Walk Away with an Immediately Actionable Plan
A Tangible Plan
Throughout The Fellowship retreat experience, participants will work through a 4-day culture transformation program and ultimately develop their own Culture Roadmap based on content from presenters, ideas from others, personal dialogue with coaches, and best-practices from the world’s most admired cultures. Coaches will guide participants on a journey through all 3 pillars so that your culture, too, can be unstoppable.
This program is designed to give you an actual plan to implement in your organization. The personalized plan is aimed to achieve tangible culture change in your organization. Consultants steeped in culture transformations will be there to assist in helping take your Culture Roadmap off the paper and into reality.>
You’re A Fellow for Life
A Passionate Culture Community
Membership into the Fellow Network includes access into the UCF Fellows-only online community and invitations to all future UCF Gather events.
These fellow professionals bring expertise from some of the greatest organizational cultures in the world. Take advantage of having all their insight & wisdom at your fingertips.
Connection Continues After Fellowship
That community doesn't stop after the event concludes! Fellows continue to connect following the Masterclass Experience through an online platform and have the opportunity to catch up in person at Gather events (events for UCF Fellows only).
Active Learning Environment
Ask questions and get feedback from our talented mentor coaches throughout the entire UCF experience. You’ll have the time to apply the course lessons to every element of your unique business.
High Level Consulting
An expert from Culture Strategy Firm, Gagen MacDonald will be onsite for the entire Masterclass Experience to consult with you regarding your specific culture goals and challenges. You can utilize their broad experience to tackle those pesky barriers to culture-building.
A Positive, Supportive Community
You’re about to join one of the most active and supportive global culture communities on the planet. UCF participants quickly become a community where you can share ideas, get feedback, and connect with other students and mentor coaches for a lifetime.
Much-Needed White Space
As an in-demand leader, one of the things most difficult to attain can be that much-need white space to rest your brain and zoom out to look at the big picture. This is your chance to set time aside to get out of the day-to-day and look toward the future you so badly want to create.